HONG KONG, Jul 23, 2008 (BUSINESS WIRE) -- Globe7 HK Limited has formed partnerships with Chinese advertising giants, Baidu, Alimama and Allyes, to build mainland advertising exposure for Globe7 products Globe7.com, Egglad.com, Ziddu.com and Longhaier.com.

The partnership with Allyes, China's largest online agency, allows the exchange of advertising on Allyes SmartTrade with Axill China, Globe7's recently launched advertising platform for the Chinese-speaking market.

"We are glad to extend our Chinese network by working with the leading advertising partners in China," said Clayton Haswell, president and CEO of Globe7. "This will build our penetration in China, and provide our Chinese partners with a strong presence in India through our social networking sites there."

The agreements also give Globe7 an advertising presence on Baidu, China's largest search engine, and on Alimama, part of the Alibaba group which has a dominant position in enabling global trade with China.

About Allyes AdNetwork

Established in October 1998, Allyes AdNetwork is a leading interactive marketing services provider focusing on Internet advertising technologies, online media service agency, and performance-based marketing. By employing SmartTrade as its authorized online advertising network in China, their service integrates advertising resources from over 5,000 popular websites.

About Baidu.com, Inc

Baidu.com, Inc. (trading on the NASDAQ with the symbol "BIDU") is the leading Chinese language Internet search provider. As a technology-based media company, Baidu aims to provide the best way for people to find information. In addition to serving individual Internet search users, Baidu provides an effective platform for businesses to reach potential customers.

About Alimama.com

Alimama.com is a new trading platform under the Alibaba Group. It aims at marketing advertising space as the product and opens up more channels for advertisers to promote their goods and services.

About Globe7 HK Limited

Globe7 HK is a wholly-owned subsidiary of Northgate Technologies Ltd. (Bloomberg Symbol "NNORT.IN"). Publicly traded in India, Northgate has operations in the USA, UK, India, Singapore, and Hong Kong. Globe7 provides a wide range of internet services, hosting solutions and online gaming services.

SOURCE: Globe7 HK Limited

Globe7 HK Limited
Ms. Hyeonza Hong, (852) 3653 5555
General Manager for Asia and the Pacific
hyeonza@globe7.com



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