Globe7 Brings Video Advertising to VoIP Market

SOUTH PLAINFIELD, NJ -- (BUSINESS WIRE) -- August 10, 2006 -- The latest to break into the VoIP market in the U.S., Globe7 has launched with a unique advertising platform in the Internet phone business.

The new Globe7 3.0 soft phone offers users the opportunity to earn free international and local minutes in exchange for watching their favorite real-time video feeds, such as movie trailers, music videos, news, and sports. Meanwhile, each video comes branded with a 30 or 60 second advertising spot that runs at the beginning and end of the feed.

"Globe7 users earn free minutes just by watching videos," explained Yogesh Patel, Vice-President of Operations for Globe7?. "This creates a win-win for both advertisers and users alike. Advertisers have the ability to display their products or service to a target market, while users get to watch videos of their own choosing and get free phone time as a result."

The initial video advertising push centers on tech savvy 18 - 35 year olds, including international students who are hungry for affordable ways to connect back home.

In order to attract additional users in the United States to its base of almost 18 million users, Globe7? has developed a multi-faceted advertising and marketing strategy. Campus bookstore promotions, movie tie-ins, vehicles wrapped in Globe7 graphics and outfitted with demonstration modules, and nationwide concert sponsorship are just a few tenets in Globe7's attempts to capture the U.S. market.

"We are wrapping six Scion XBs vehicles with the Globe7? message," said David Buchanan, CEO of te-nac-i-ty, the Venice, CA-based advertising agency responsible for the campaign. "We will be giving those vehicles away to Globe7? users. The more videos are users watch the more chances they have to win."

Buchanan noted the vehicles were the grand prize in a six month long sweepstakes that would culminate in a nationwide concert series, through its partnership with LiveNation, the Live leading live event, venue and digital distribution company, with over 150 venues, and almost 30,000 concerts and events to their credit. Other prizes will include PDAs, computers, digital music players, and VIP access to Live Nation concerts.

Launched in July, the Globe7 3.0 phone is a free downloadable soft phone that offers video downloading, instant messaging and other features on the cutting edge of the VoIP market. If they sign up for Globe7 3.0, VoIP users in the United States receive a real, free U.S.-based telephone number, which allows them to make and receive telephone calls from any computer, any cell phone and any landline -- connecting to anywhere in the world. The software is quick and easy to download, with only 4 MB of data to transfer.

The video features of this Globe7? soft phone allow its community of users to search for video and pull images from a large archive provided by the Associated Press. The technology also allows Globe7's users to upload and stream their own video, images and presentations on 1 GB of secure space that is provided to them for free.

The launch of Globe7 3.0 will be followed in the next 60 days by the launch of a new USB phone/pda, a Wi-Fi capable hard phone that connects to the Internet through any Wi-Fi hotspot without a computer. The Globe7? hard phone turns any laptop into an easy-to-manage portable telephone, with all the features of a personal digital assistant -- email, tasks, calendar, contacts, and Internet capability.

Globe7? provides its VoIP technology in a private label agreement with Lycos Phone and the company may expand its private label business in the coming months. In February 2006, Globe7? debuted its Globe7 model in Europe and already it has registered 18 million downloads from communities all over the world.

Other features of the Globe7 3.0 include:

Globe7? is owned by Axill Europe, a subsidiary of Northgate Technologies Ltd. Axill Europe specializes in providing a precise tracking technology and advertising delivery system within its user community, which provides the backbone for Globe7's? unique business model.

Based in India with its U.S. headquarters in South Plainfield, New Jersey, Northgate Technologies boasts one of the largest data centers in the world, located in London. Northgate Technologies has emerged as a key player in the global telecom industry and VoIP market since its launch last year of the original Globe7 model -- the first ever globally patented SIP VoIP phone.