Globe7 HK Limited, a wholly-owned subsidiary of Hyderabad-based technology, ecommerce and online advertisement solutions provider Northgate Technologies Limited, has formed partnerships with Chinese advertising giants Baidu, Alimama and Allyes to build mainland advertising exposure to its products Globe7.com, Egglad.com, Ziddu.com and Longhaier.com.

The partnership with Allyes, China's largest online agency, allows the exchange of advertising on Allyes' SmartTrade with Axill China, Globe7's recently launched advertising platform for the Chinese-speaking market, the company informed the BSE on Thursday

Source URL :  http://www.business-standard.com/common/storypage_c_online.php?leftnm=10&bKeyFlag=IN&autono=43052